Niche Clarity Worksheet | Pykthos
Pykthos Free Practitioner Resource

The Niche Clarity Worksheet

Stop sounding like every other hypnotist and coach. Get specific enough that the right client feels you are talking straight to them.

Trying to help everyone is the exact thing keeping most practitioners invisible. A message aimed at everyone reaches no one. This one page walks you through the same three moves we use with practitioners inside Pykthos: find who you are really for, say it in their words, and test that the demand is actually there. Work through it in order. Write in the blanks.

1
The Overlap Finder

Your niche is hiding in your past work. In the left column, list the clients who got your best results. In the right, the ones you genuinely loved working with. The names that show up in both columns are your clue.

Best results

Loved working with

Circle the overlap. That group is where your best work and your best energy already meet.

2
Narrow From the Planet to a Person

Here is the trap. "I serve humans" is the whole planet, which is no niche at all. "I serve this one exact person with this exact life" is a single individual, which is no niche either. Your niche lives in the middle, and the move is always toward the individual, not toward the planet. You don't shrink to one person, you add filters until the right people feel called out and everyone else scrolls by.

Too broad"I serve humans"
Your niche
lives here
Too narrowone exact person
Move closer to the individual, not closer to the planet.

Who they are

Age or life stage · Gender · Profession or role · Working or retired · Kids or no kids · Education · Income · Location · Culture, language, or community · Relationship status

What they are going through

The specific problem, in their words · A trigger moment or life transition (new baby, divorce, a move into management, empty nest, career change, recently retired) · What they have already tried · How urgent it feels right now
How far to goYou don't need all of these. Each filter you add is one step from the planet toward the person, and the situational filters on the right usually pull harder than demographics alone. Stack two or three until the right person reads it and thinks "that's me," then stop, before you shrink to a single human.
3
The Symptom Language Bank

Nobody types "I have limiting beliefs" into Google. People search their symptoms, in their own words. This is where most niche work falls down, and it is the difference between copy that floats past and copy that stops someone cold. Write down five real phrases the person from Section 1 would actually say out loud about their problem.

Fast way to find the real wordsGo into a Facebook group or subreddit where these people gather and read how they describe the problem to each other. Or paste a handful of those posts into an AI tool and ask it to pull the most common phrases and complaints. Use their language, not your clinical label.

Weak (your label): "self-sabotage."   Strong (their words): "I get right up to a job promotion and then I pull myself back."

4
The Niche Statement Builder

Now put it together. Fill in the blanks using the group from Section 1 and the language from Section 2.

I help who get to .
One cautionNarrow enough that you stop sounding like a generalist commodity, but not so narrow it paralyzes you. You are not hunting for one perfect micro-niche. Somewhat specific always beats wide open.
5
The Dog Whistle Line

Turn your strongest symptom from Section 2 into a one-line hook only the right person can hear. You are not naming the feeling for them, you are describing their situation so they arrive at "that's me" on their own.

If you , this is for you.

Example: "If your website says you help with stress, anxiety, confidence, sleep, and weight loss, and your calendar is still empty, this is for you."

6
Two Tests Before You Commit
1
The "that's me" test. Read your dog whistle line to someone who fits the niche. Do they lean in and say "that's exactly me," or do they just nod politely? If it is only a polite nod, you are still too generic. Go back to the symptom language and get more specific.
2
The demand test. Before you commit, confirm the market is real and reachable. Are these people already talking about this problem, in their own words, somewhere you can find them: a Facebook group, a subreddit, a forum? If they are actively discussing it, the demand is there. If you cannot find them talking about it anywhere, rethink the niche before you build around it.
If niching still feels scary, read this "I'll get fewer clients." The opposite. A message aimed at everyone reaches no one, so speaking to one specific person is what actually fills your calendar.   "But what about all the other things I help with?" You don't lose that work, it comes back through referrals. Being known for one thing is what makes people trust you with everything else.

Want help turning this into a full client-getting system?

Bring your niche to the next free Strategy Café, a live, no-pitch working session where Chris Thompson and Timothy September answer real questions from hypnotists and coaches and help you get clear on your next move.

Join the next free Strategy Café

P.S. When you are ready to build the whole system around your niche, the offer, the funnel, the content, and the coaching to run it, that is the Pykthos Mastermind: pykthos.com/mastermind

The Strategy Café is where you get clarity. The Mastermind is where you build the system around it.

Niche Clarity Worksheet  |  Pykthospykthos.com