Offer Builder Worksheet | Pykthos

Free Practitioner Resource

The Offer Builder Worksheet

From the Pykthos Mastermind

If you are pricing your services by looking at what others in your area charge, the problem is not the number. It is the unit. This worksheet helps you rebuild your offer around the transformation you deliver, so you can charge what the work is worth and say the price with confidence.

Work through all three exercises in order. Each one builds on the last.

Name Your Transformation

Stop selling sessions. Start selling an outcome. Define it in one sentence so clearly that a stranger could repeat it back to you.

Who do you serve?

e.g. hypnotherapists who are certified but cannot fill their calendar

What is the specific problem you solve best?

e.g. they have the skills but no system for getting consistent clients

What is the outcome they get?

e.g. a full client roster and a repeatable process that brings in new clients every month

Your one-sentence offer

Fill in the blanks below to build your core positioning statement.

I help [who you serve] get / achieve / do [specific outcome] so they can [what becomes possible].

Write your completed sentence here:

Package the Path

A package has a shape. Sessions do not. Define the structure so your offer has a beginning, a middle, and a clear end.

How many sessions or calls is your program?

e.g. 8 sessions

Over what timeframe?

e.g. 8 weeks, one session per week

What happens between sessions? (support, check-ins, resources)

e.g. voice-note support via Telegram, one written summary per session

What is included? (list everything)

e.g. intake form, session recordings, a custom protocol document, access to the Simple Machine platform

What does “done” look like? The moment they know they got the result.

e.g. they have booked at least 3 paying clients through the system and can see a repeatable conversion ratio

Your package name

Give the package a name that describes the transformation, not the method.

e.g. The Full Practice Accelerator, The Client-Getting System, The Clarity-to-Clients Program

Price the Outcome

Your price should reflect the value of the transformation, not the hours you spend. Use the steps below to find a number you can say out loud with confidence.

Step 1: What is this transformation worth to your client?

Think about what they would pay a specialist, a doctor, a mentor, or a coach to get this same result. Be honest.

Estimated value of this transformation to the client

Step 2: Price a fair fraction of that value.

Most packages are priced at 10 to 20% of the total transformation value. Lower is not more ethical. It is just undercharging.

Your package investment (10 to 20% of the transformation value above)

Step 3: Check the math.

Package investment divided by number of sessions = effective session rate

The sanity check Can you say your package investment out loud without flinching?

Yes, I can say it.Not yet.

If “Not yet,” the issue is usually not the number. It is that the offer is still fuzzy. Go back to Exercise 2 and tighten the package until the value is obvious.

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Bonus: The Confident Price Statement

Use this template when someone asks “what do you charge?” Fill in the blanks, then practice saying it out loud three times before your next call.

My [package name] is for [specific person] who [specific situation]. Over [timeframe], we [what you do together]. The investment is [price].

Write your completed statement here:

Prefer it done for you?Pykthos members get the Simple Machine, the done-for-you system that builds your offer, packages your program, and sets your pricing structure with you, so you are not assembling it alone.

Want help building this live?

The Strategy Café is where you get clarity. The Mastermind is where you build the system around it.

Join the free Strategy Café

P.S. When you are ready to build the whole system with coaching and a community behind you, the Pykthos Mastermind is where that happens.